The Punchy Books Accelerator (From Platypus Publishing)/The Punchy Books Accelerator (Enrollment Closed To Public)

  • $2,497

The Punchy Books Accelerator (Enrollment Closed To Public)

  • Closed

The Punchy Books Accelerator: The Better, Faster Way To Write A Book — And Skyrocket Your Credibility

Go from zero to sought-after influencer by writing a short, “Punchy Book” (in 90 days or less).

 And eliminate the need for shameless self-promotion and social media hustling forever.

The reason you haven't written a successful book isn't because of your idea, your level of expertise, or because you aren't yet ready.

It is NOT your fault.

The reason you haven't written a successful book is because Hoity Toity Publishers have scared you away, and hypey Self-Publishing Gurus have been blowing smoke up your butt.

It's their fault, because they've all been lying to you.

There is a new, better way to write a book that will get you known as the "go-to" expert in your niche, without the need for shameless self-promotion or social media hustle.

Whether or not you have an audience, or even much experience.

It comes down to one thing: Writing a different, "Punchy Book" that stands out as one of a kind.

Writing a Punchy Book isn't easy, but it is simple. And it has nothing to do with skill or experience, and everything to do with courage, passion and honesty.

Punchy Books are short (100-125 pages).

Punchy books are honest (written by honest, semi-experts instead of douches in suits).

Punchy Books are provocative (they challenge mainstream attention -- which helps them spread virally, organically, without a need for fancy, expensive, difficult marketing).

Punchy Books can be written by anyone. Well, anyone with the courage to be different. Like someone crazy enough to write "douches in suits" on the internet -- because he wants to help you succeed.

When you write a Punchy Book, you will:

Become the "go-to expert" in your niche and never need to post on social media again, because you "wrote the book on X," and everyone in your niche knows it.

Sit back and relax while all of your marketing is done for you, because your book is your 24/7 salesperson that everyone likes, and never complains.

Why should I believe this weirdo who keeps typing strange phrases, such as Hoity Toity?

Because seven years ago, I was just like you (actually, probably a much poorer version of you).

As a "professional sportswriter," I worked my butt off for pennies on the dollar ($20,000 per year to write full-time). It a was great learning experience short term, and yet completely miserable beyond that.

My days were spent writing thousands of ephemeral words and posting endlessly on Twitter, Facebook and other social media.

One day I realized: A short book is the same length as 20 or so blog posts.

Every time I wrote a blog post, I could have written a book chapter.

And yet, my blog posts became irrelevant within days -- oftentimes hours.

Why not write a book instead?

So I wrote a 114-page book called Smart Sports Betting.

Within a few months, I had made a few thousand bucks. The first year, I made over $10,000. The most famous people in my industry started following me and reaching out with opportunities (speaking, consulting, opportunity to build businesses/courses/etc.).

In years of blogging, I wrote 2.5 million words. And never got an exciting opportunity without constant hustle.

In a few months of being an author, I wrote nothing after hitting publish. Did ZERO marketing.

And yet my bank account was filled with thousands of dollars in passive income, and exciting opportunities from industry leaders, which I could accept or ignore.

But I was done with sports. It wasn't my passion.

So I traveled the world instead, living on my passive royalties and slowly building a relaxed business that suits me (the one that you're thinking of joining right now -- where I help lovely, passionate folks like yourself :) ).

No commute. No schedule. No boss. And yet, enough passive income to live on -- and a boatload of impact that lights my heart on fire (I LOVE seeing my students fulfill their dreams, and can't wait to buy and read your book).

I may not be a zillionaire, but I live life on my own terms.

All because of my book.

What could a book do for you?

Why doesn't everyone do this?

Most book writing and publishing advice is complete trash, and it breaks my heart (hence my inspiration for making this course -- to give you a helpful alternative to the BS).

It's not your fault that you haven't written a book.

Hoity Toity Publishers have lied to you, and acted like it's the hardest thing in the world (they make their money by intimidating you and pretending to have power). They profit on fear.

I wrote my first book in 10 days. It's 114 pages. I wrote it as a 22-year-old, unemployed quasi-expert. My "expertise" was that I had lost a ton of money gambling, recovered slightly ... and wanted to teach people how to avoid catastrophe.

I didn't have a PhD. I didn't pretend to know more than I did. I was extremely honest, so that I could help people.

Publishers hated it (at first, until they saw its success and offered me a typical, crappy deal). But readers loved it. And that's all that matters.

The reason you haven't done this yet is everyone tells you to do things backward.

Wait until you're a world-renowned expert, then write a book.

Spend years researching to prove your expertise.

Beg a publisher (with a 96% chance of rejection).

Or be lazy and self-publish nonsense (like the gurus who yell about "book launches" that don't work and give you a full-time job in yelling on social media).

No.

Find a past self you can teach. 1-2 steps behind you. (Or openly write about your journey attempting to overcome a current problem.) And then write your book in 90 days (or less).

But why now?

You almost certainly spend hours and hours per month either posting on social media (and hating it, or never seeing traction) ... or guilting yourself for not doing so.

What if you spent just a fraction of that time on writing something everlasting?

Social media posts are only effective if you post constantly, for eternity. If you neglect social media for just a few days (or goodness forbid -- weeks, months or years!) you become invisible.

On social media, each day, the loudest yappers win. And then they start again tomorrow. It's a full-time, never-ending job.

In the world of books, the most helpful, unique voices win. And you only have to write once to succeed.

Social media yelling is a full-time job. Book writing is a one-time project that lasts forever, and rewards you (and your readers) for life.

Work hard for 90 days (or less), and enjoy a lifetime of freedom and doing what you love
(for me, it was visiting 50 countries while writing and reading -- and now building this business, helping people like you).

How Does It Work?

The program is designed the complete opposite of the BS mainstream way.

Here's how Hoity Toity Publishers teach it (what we won't be doing):

  • Step 1: Spend 40-60 years becoming the most qualified person in your field.
  • Step 2: Solicit a dozen agents and then a few dozen publishers, with a 4% acceptance rate.
  • Step 3: Receive a miniscule advance (I was offered a $6,000 advance for the sequel to a book that made me $15,000+ with no marketing effort).
  • Step 4: Spend a year banging your head against a wall, trying to turn your scattered ideas into a unique structure.
  • Step 5: Get your structure torn apart by a pretentious editor.
  • Step 6: Repeat Step 4.
  • Step 7: Write your book for 2-3 years.
  • Step 8: Have it torn to shreds.
  • Step 9: Cry at all of the changes they made to your darling.
  • Step 10: Let them have final say on your title, cover and all creative decisions.
  • Step 11: Your book is published! Now watch them take 90% of your profits.
  • Step 12: Cry.

Here's how you'll do it inside the Accelerator (the fun, effective way):
  
The program is split in three phases.

Phase 1: Your One Golden Idea

Including:

  • The Book Nemesis Exercise to find one unique, viral angle to stand out in crowded markets
  • The Bookbait Method to test multiple angles within a few hours and guarantee readers before wasting time writing
  • The Fear-Buster Compass to identify your understandable fears and turn them around
  • Everything you need to find your One Golden Idea (including 24/7 email support & new exercises if you ever feel there's anything missing)

Part 2: Your Bulletproof Outline & Writing Process

  • Plug and play outlines (based on proven, successful books) to turn scattered ideas into a clear, compelling structure – and make writing as simple as possible
  • The “Bulletproof Writing Plan” method to turn your busy schedule into the most effective writing possible (20-30 hours of writing, typically over 1 month)
  • Guided Writing Sessions to keep you focused and productive (including science-based advice on habits and flow)
  • Everything you need to write your damn book (including 24/7 email support & new exercises if you ever feel there's anything missing)

Part 3: Publish & Launch Like A Minimalist

  • A step-by-step guide to getting your book published and launched on Amazon and all major online retailers within two weeks, including:
  • How to crowdsource your editing to get professional-level editing for free (instead of thousands of $$$)
  • Access to my designer rolodex to get a quality cover done for as little as $5 (or more if you have the budget)
  • How to make your book look just as professional and awesome as your favorite author's book, even though yours is technically "self-published" (when done properly, nobody will know the difference)
  • Everything you need to publish and launch your book professionally and successfully (including 24/7 email support & new exercises if you ever feel there's anything missing)

Testimonials & Published Books

To see our latest published books from students, check out the Platypus Publishing Goodreads shelf.


***

 ⭐️⭐️⭐️⭐️⭐️ “You’re really good at this stuff.”

Great f**king email. Will hang onto this one for when some writer needs a book coach and wants to work with you and asks me for a reference. You’re really good at this stuff. Thank you.

- Trevor Kraus, author of Ticketless

 ⭐️⭐️⭐️⭐️⭐️ “It's never too late to follow your dreams."

"I'm 71 and always thought I had a book in me, but had no way to make it happen. Then Matt gave me a Master's Degree in how to put a book together. I showed my grandchildren that it's never too late to follow your dreams." - TRUDY HYLANT
Author of The Day My Twin and I Died

⭐️⭐️⭐️⭐️⭐️ “I finally see that this book can benefit so many people...”

Before working with you, I was so confused and unsure of what I should write. Now, I finally see that this book can benefit so many people, and it's all due to your help. Thank you so much for helping me identify the gifts I can bring to the world.

- Vivian C., soon-to-be-author

⭐️⭐️⭐️⭐️⭐️ “...sending anyone who asks about writing/self-publishing your way, of course.”

While reading your email, I think I said "thanks" or "thank you" in every possible tone in my head. So...thank you!

P.S. How can I plan to recognize you for your help? Besides sending anyone who asks about writing/self-publishing your way, of course.

- Cosette Haugen, author of Sockfoot Soldier

⭐️⭐️⭐️⭐️⭐️ “Matt gives simple and clear (but great) advice and guidance on how to write an ebook - and that a book is the ultimate platform builder for your career.”

Matt gives simple and clear (but great!) advice and guidance on how to write a book -  a book that is the ultimate platform builder for your business or career.  There were so many good nuggets that I constantly wanted to remind myself of for various points in the process: general inspiration, types of books, research & development strategies, writing tips (including an outline template), and Amazon + marketing advice.

If you're writing a book, I definitely recommend working with Matt -- and taking his direct, helpful, applicable advice.

- Katherine Conaway, author of The Digital Nomad Survival Guide

“Without Matt alongside me, this book would not be a reality. If you’re considering writing a book or becoming a thought leader, I would 100% recommend Matt. He’s a nice guy, funny to talk to, and he’s been there, done that, and got the t-shirt." - MARTI SANCHEZ
Founder and CEO, InfluencePodium

⭐️⭐️⭐️⭐️⭐️ “It’s a model for all authors to follow… I teach self-publishing and I will be recommending Matt's stuff to all my students and clients.”

Loved it. As an author myself, who has read numerous books with massive claims, Rudnitsky's work is refreshing and honest. It's a model all authors should follow. Great advice in here for anyone considering writing and publishing a book. I teach self-publishing and I will be recommending Matt to all my students and clients.

- Steve Bivans


⭐️⭐️⭐️⭐️⭐️ “...he tells you how to write a book. He makes it seem possible.”

Matt's is full of good inspiration and motivation for those of us who have that constant narrator in our heads. It's as if I'm always writing a story, it just doesn't leave my brain for any number of fear-based reasons. But Rudnitsky addresses them and more, even ones I hadn't thought about, and then he tells you how to write a book. He makes it seem possible. - Nate B.

⭐️⭐️⭐️⭐️⭐️ “After working with Matt book, I found myself actually sitting down and mapping things out - 2 weeks later, I've an outline that I'm actually excited to start writing.”

I've spent way too much time reading books about writing but none of them actually got me to write. After working with Matt, I found myself actually sitting down and mapping things out - 2 weeks later, I've an outline that I'm actually excited to start writing.

Matt does this by telling it to you straight - you have to make sure you're writing for the right reasons, and that you know what you're getting into. Once you're okay with that, he lays out some of the best strategies to writing that I've seen. For me, the most helpful was fleshing out who you're writing for, their mindset, and what you hope they'll get out of the book. Really amazing stuff!

- JB